“Insanity: doing the same thing over and over again and expecting different results.”
– Albert Einstein
Like any kid growing up in the Midwest, I had big dreams. And while my brother had dreams of being a cop or a stuntman or hockey player, I always knew I wanted to be something different. Something BIGGER. In no particular order I wanted to be:
- A rock star (I always had the temperament just lacked the discipline to develop a skill)
- An actor (After seeing Henry Winkler in Heroes, I was sold)
- A writer (Reading John Steinbeck’s The Pearl and John Irving’s The Hotel New Hampshire changed my life…what does that say about me)
- An A&R guy for Columbia or Atlantic Records or Warner Brothers (John Hammond was a hero)
- For a brief period, a corporate executive (Until I discovered weed and realized I lacked the pedigree, and grades, to get into an Ivy League school)
- A film editor (I would argue a good editor is more important than a good director)
- An NBC employee (Two generations of kids were raised on NBC programming)
- A restaurateur
I knew I couldn’t do all those things, but I knew one place I could potentially do all those things, New York City. NYC is known for housing many industries, legal and not, and three of the larger legal employment arena’s are Finance, Restaurants and Media. About ten years ago, I moved here with two duffel bags of clothes, one suit and about 500 dollars. It sounds like a cliche’ but it’s the truth. Within two weeks I had landed a temp job at a company called Georgeson Shareholder working in one of the most arcane subdivisions of financial services (proxy solicitation) that it hardly bears defining. That temp job led to permanent employment as an Account Manager there doing a job I simply could not wrap my head around.
Eventually, my misery led to ultimate frustration so I simply quit. I quit without having another job prospect but knowing I could fall back on my skills as a waiter or bartender in the short term. Two days later I landed a job at a place called Tupelo Grill, located right across from Madison Square Garden. Of all the restaurant jobs in my day, this one was the best. Only open Monday through Friday and as long as there was something going on at the Garden, you made amazing money and you were done by 10pm. As far as a stop gap job goes, there was none better. Two years in NYC and I had already conquered two of the three industries it is known for, Financial Services and Restaurants. I set my sights on Media.
As luck would have it, just as I was getting bored with Tupelo Grill, an old friend asked me if I wanted to work at NBC. He didn’t glorify the position at all and told me straight up what it was. It didn’t matter to me; I had always wanted to work at NBC and figured I could springboard from whatever department it was. I knew all I needed was access and then my insane talents would take me to where I wanted to be. I immediately began planning my career trajectory and jumped at the chance for the job at NBC, in the ass end of television.
When I was hired, their prime time dominance was slipping and my goal was to get to the Programming Department, either here in NYC or in LA, I didn’t care. They needed fresh blood, they needed creativity, and they needed ME! Luckily for them, they already had the chrome dome midget mind of Jeff Zucker who promptly fired programming head Kevin Riley to make room for, not me but, the silver spooned idiot child Ben Silverman. And thus began a complete and total dismantling of what was once a creative and ratings juggernaut.
Zucker and Silverman spearheaded the NBC descent into the cellar of television ratings and programming that remains unparalleled in television history. An accomplishment…of sorts. I would argue that these two knuckleheads were dyslexic because they seemed to have reversed the idea of “shoot for the stars” and as opposed to going UP in the sky with good programming they were going DOWN towards the earth’s core with shitty programming. In any other industry, a performance as disastrous as Zucker’s would have been met with almost immediate termination and yet somehow he remained through the Comcast acquisition. My suspicious mind tells me that Zucker held onto his job because he had pictures of either Jeff Immelt and/or Bob Wright with a pre-op tranny in Bangkok. I can’t prove that…yet.
So Comcast acquired NBCUniversal and the best part about that was the spin. They tried to pitch it as a “merger”. Now I didn’t go to an Ivy League school like the upper echelon of GE, Comcast and NBC, but it seems to me when a company purchases 51% of a company, that is an acquisition and not a merger, but what do I know? Comcast has since purchased the remaining 49% so it would seem to be a acquisition now.
Not surprisingly, after an acquimerger of this size comes a changing of the guard. And new head honcho Steve Burke grabbed the bull by the horns and did his best to instill confidence among the rank and file, like me. He assured all of us that he would make the right moves to restore NBC’s luster, to create shows and products across all networks we could all be proud of and believe in. He didn’t mince words, he said it would take time and money and he seemed ready and willing to make the tough decisions. And for about ten months he did all of that and came to define leadership. He cleaned the executive suites and replaced them with either people loyal to him or, seemingly, competent people. Perhaps the smartest thing Burke did was push out Zucker and his minions (Silverman had already been neutered and replaced with talented but rendered impotent Jeff Gaspin). While Gaspin and Silverman held the title, it was no secret that Zucker drove the bus. Burke didn’t then, and doesn’t now, appear to suffer from the same degree of narcissism or micro-management as Jeff Zucker, which points to his leadership.
Once the Zucker mess had been sorted out, Burke brought in former Fox and Showtime head Robert Greenblatt to replace Jeff Gaspin and head up what had become the very definition of epically inept, the NBC Programming Department. Greenblatt was an interesting choice because he has a mix of programming moxy which includes both shite and blue chip television work (Melrose Place, The X-Files at Fox and Weeds and Dexter while at Showtime), a successful run on Broadway as a producer (9 to 5) and a seemingly solid commitment to return NBC to dominance. By all accounts across the board, a solid, if interesting, choice.
To date, dominance has not been any part of the NBC brand. If you follow these things, you’ve been left scratching your head wondering what the hell is going on here. Trust me, we all are. Seriously. Sure, last fall we did well. For some retarded reason people watch The Voice and we had Sunday Night Football, so that makes sense. But the scripted shows were, and continue to be, simply awful. Animal Practice, 1600 Penn, Do No Harm, the continued spiral of Smash, the failed Dane Cook comedy and honestly, the list is too long to mention.
If you think about it, Greenblatt and Silverman (Gaspin didn’t really do anything) have proven only moderately more successful than me, and I haven’t programmed ANYTHING!
Is Must See TV dead? Yep. It should be. What NBC should do is hold a funeral for it, bury it so we can all move past it. I’m not kidding either. Create a spectacular show where all the stars gather together and have a New Orleans style funeral for Must See TV. If we were to do this, we could let that era go and so could the critics and the public, instead of holding out hope that NBC can regain those years and those programs. It’s time to properly celebrate their existence and MOVE FORWARD. And what better way to do that then to celebrate the Must See TV life?
I still believe in NBC and while I have a modicum of pride about working here, it is rapidly disappearing. However, I don’t feel that hitting the panic switch and doing a corporate shuffle is the right thing. People want to see stability and if you keep replacing the head of programming, no clear network vision will ever be defined. And while the other networks may think Greenblatt is the anti-Christ because he came from cable, he’s not. He understands vision and diversity but for some reason, he’s not sticking with it. My guess is he is too accommodating coupled with the heavy influence of Creative Corporatism.
- Getting rid of Jay Leno is a no brainer and having Jimmy Fallon replace him is also a no brainer, but not now. Leno has to go but the mishandling of this is just imbecilic.
- Yes, Matt Lauer has to go. Sorry Matt, your number is up. People fear change but you can’t let fear dictate any progress.
- NBC Spin department, stop the bullshit, OK? Even a six year old knows moving “Smash” to Saturday is NOT a strategic move but really a move towards extinction.
- Create shows with a defined arc. No need for a show to run 8 seasons if it doesn’t NEED to.
- NBC Programming, take chances. “Hannibal”, really? Come on. Stop dumbing down the shows. The public can take some intelligence.
- Writers and show runners are not brands, they are creative people. Diversify your creative pool for God’s sake. And if you feel you already do, do it MORE!
- Stop relying on the same agents and managers for pitches and shows. There is a SHIT TON of creativity out there for you to harness. Go with your gut. Fight for vision.
Sure, I’ve accomplished one of my childhood goals by getting a job at NBC, albeit at the ass end, and even with my rapidly disappearing pride, I hold out hope. I hold out hope that NBC can do better and hold out hope we will be able to show that. But the way forward is not constantly looking in the rear view mirror.
I don’t pretend to know the intricacies of programming because, well, I don’t work there…yet. And as I write this thinking back to when I was hired it’s funny because even after all these years, NBC still needs fresh blood, they still need creativity, and they still need ME…but my gut tells me they think they have all the answers already.
If corporations are, by law, people, then NBC is surely insane.